Roofing lead generation has more channels than almost any trade: door-to-door after a storm, insurance referrals, retail advertising, realtor and property-manager partners, and everything Google offers. This guide ranks them honestly and then addresses the number that matters more than lead volume: how many inspected roofs become signed contracts.
Retail: the homeowner said they would think about it, three other roofers knocked, and the estimate that stayed in touch won. Insurance: the file stalled between adjuster, supplement and approval with nobody owning the next touch. Storm season: hundreds of leads in two weeks and follow-up depending on memory. None of these are lead-generation problems.
Here is the part most lead-generation advice skips: the cheapest lead you will ever get is the one you already paid for and never followed up. Before spending more on any channel above, count how many written estimates went out last month and how many got a second touch. In most service companies that number is under half — which means the fastest way to “generate” more jobs is to stop leaking the ones already in the pipeline.
A 20–30 minute operator-led Revenue Leak Audit looks at what happens to your quotes after they go out and names up to three observable leaks. Complimentary for qualified roofing companies. No software to buy.
Apply for a Revenue Leak Audit →A retail cadence (same-day confirmation, day-2 question, day-5 value touch, day-9 ask, day-14 soft close, day-30 long tail) and an insurance cadence keyed to claim milestones (inspection done, adjuster scheduled, adjuster met, supplement submitted, approval, build scheduled) with a homeowner touch at each stage. Both stop on reply and route to the rep. Templates in how to follow up on a quote.
PeakReach installs and operates both inside the Revenue Recovery System for roofing companies, around AccuLynx, JobNimbus or whatever you run. Start with a Revenue Leak Audit.
Referral partners and Google Business Profile for retail; storm canvassing for volume in season. Every source depends on follow-up discipline afterward.
The good ones run a written cadence — text, email and one call over about 30 days — with a rep owning each estimate and stop-on-reply rules. Most rely on memory and lose the comparison.
Key the touches to claim milestones — inspection, adjuster, supplement, approval, build — so the homeowner always knows the next step and who owns it.
No. PeakReach connects the follow-up system around your approved system of record and reports weekly.
Related: Roofing companies — the Revenue Recovery System · How to follow up on estimates · All resources
A 20–30 minute operator-led Revenue Leak Audit, plus a one-page Revenue Leak Snapshot. No software to buy.
