Electrician lead generation is two different problems. Service calls are local and urgent — the map pack and a fast answer win them. Project work — panel upgrades, EV charger installs, generators, rewires, commercial fit-outs — is discretionary and compared, so it is won in the weeks after the estimate. This guide ranks the channels for both and then addresses the follow-up gap that decides project close rates.
Panels, EV chargers and generators are discretionary — the homeowner takes the estimate, gets two more, and postpones. The estimator is on the next site; the open quote has no owner. Commercial proposals disappear into procurement. Silence loses them — not price.
Here is the part most lead-generation advice skips: the cheapest lead you will ever get is the one you already paid for and never followed up. Before spending more on any channel above, count how many written estimates went out last month and how many got a second touch. In most service companies that number is under half — which means the fastest way to “generate” more jobs is to stop leaking the ones already in the pipeline.
A 20–30 minute operator-led Revenue Leak Audit looks at what happens to your quotes after they go out and names up to three observable leaks. Complimentary for qualified electrical contractors. No software to buy.
Apply for a Revenue Leak Audit →Same-day confirmation, day-2 question, day-5 value touch (a photo of a similar install, a permit timeline, a rebate note), day-9 direct ask, day-14 soft close with a schedule slot, day-30 long tail — by text and email, stopping on reply, with the estimator owning exceptions. Commercial proposals get a longer cadence keyed to their procurement dates. Templates in how to follow up on a quote.
PeakReach installs and operates that layer as the Revenue Recovery System for electrical contractors. Start with a Revenue Leak Audit.
Google Business Profile with reviews for service calls; EV charger installer directories, utility programs and builder partners for project work; then fast response and quote follow-up on everything.
Register in charger-manufacturer installer directories, utility rebate lists and local dealership partnerships, and publish a clear EV charger page with pricing ranges.
They are discretionary and compared. Without a follow-up cadence and an owner, the quote is postponed until it is forgotten.
Sales-channel services can be scoped separately for managed-system clients; the Revenue Recovery System comes first.
Related: Electrical contractors — the Revenue Recovery System · How to follow up on estimates · All resources
A 20–30 minute operator-led Revenue Leak Audit, plus a one-page Revenue Leak Snapshot. No software to buy.
